Showing posts with label customer experience. Show all posts
Showing posts with label customer experience. Show all posts

Sunday, 31 January 2016

Customer Experience is out?

Customer Experience is out! paper.li/MoeNawaz/13928… Stories via @VesaPalomaki

In the sales/marketing world one can often confuse THE user and the customer (who actually uses and pays for us).

User has a problem or challenge, and (silently) needs a solution... Technology first-approach isn't the right one. We need to serve the User (and customer) independently of the technology....