Thursday, 4 February 2016

How to manage leads?- Sales Process phase 2

Sales Process part 2 

Following picture depicts step 2 of Sales Process:
How to manage leads and get contacts?


Wednesday, 3 February 2016

How to get Leads? Sales Process Phase 1

How to get Lead? Sales Process Phase 1

Following picture depicts step 1 of Sales Process:
How to get potential customers to pay money?





Sunday, 31 January 2016

HBR: The 8 types of salespeople

https://hbr.org/video/4715266385001/the-8-types-of-salespeople

Customer Experience is out?

Customer Experience is out! paper.li/MoeNawaz/13928… Stories via @VesaPalomaki

In the sales/marketing world one can often confuse THE user and the customer (who actually uses and pays for us).

User has a problem or challenge, and (silently) needs a solution... Technology first-approach isn't the right one. We need to serve the User (and customer) independently of the technology....


Tuesday, 19 January 2016

How to measure the effects of digital marketing? Part 1: Net Promoter Score (NPS)

In order to develop and deliver customer-centric products & service, one needs to understand the customer and his/her true (latent) needs. After all, overall goal is succesfull and sustainable business.

First measure is classic ROI (Return On Investment). However, one way to support decision-making is to measure marketing Key Performance Indicators (KPIs).

Following picture depicts overall KPIs:





What does NPS really mean?

NPS = Net Promoter Score:


NPS = %Promoters - %Detractors

"Would you recommend this product or service?"
Promoters are people (%) who would recommend your product when surveyed.
And Detractors are not recommending.

NPS was developed by Frederick Reichheld and his research was published first time broadly in Harvard Business Review article in December 2003.

Story will be continued...







Monday, 18 January 2016

Quote of the Day


Update! : How Digitalisation Changes Computer Music :: Music in 90's vs. early 2000? How it changed?





Digitalisation has made a lot of opportunities to create, implement and express things e.g.:
  • writing a book
  • drawing graphics
  • editing photos
  • composing music
  • creating videos & effects
  • programming apps...
And of course to distribute your productions...

However, technology helps, but it still doesn't *remove* the need of idea and creativity...

Here's my examples how technology has changed my own computer music style:

1. Early song from late 80's (C64):

https://soundcloud.com/holynoise/the-holy-noise

2. Song from 1990's (co-composed with Jussi Pietilä aka Bruno in demo scene, made with Amiga500)

https://soundcloud.com/holynoise/green-marlboro

(BTW,  above song won demo scene computer music competition in Norway in 1990)

3. This song "Spaceage" was composed in 1996 with PC:



4. This was composed ("Medley") in early 2000:


Monday, 11 January 2016

Service Design - Illustrated









UX - the discipline of Humanity, Aesthetics & Technology


What is User Experience (UX)?

Simple and direct question. Simple to answer... but, the answer is... it's cross-functional.

One can think UI/UX as a technological challenge;
-how to make UI work smoothly?
-nice graphics? enough resolution?
-nice logic in functions
-responsive? CPU power?

or...

From graphic design point of view:
-which colors are good? trendy? evergreen?
-what font is suitable?
-how about layout?

or...

What does The User *actually* want to do or accomplish?



Sunday, 3 January 2016

UX job roles - aren't they all same...?

UX work - what it is and what are the differences in each role?

Let me start emphasising that User Experience (UX) is mostly concerned with the big picture.

Key thought process for UX Lead/Manager is “How do i can create great & convenient experience for the users?” and to structure the experience with the mindset “What needs to be communicated?”

Of course, nature of the work is iterative: design, prototype, get feedback, insight...  and then start again.

Although UX is often seen as an “look & feel”-thing, the actual content (and the big picture) is the most important thing. In order to have clear big picture, one needs to research and develop, prototype, test, shipping and iterate.

UX is actually never “finished”.

UX design needs to be disciplined with clear processes. Taking into account several things like:

-Business goals
-Information architecture
-Content development
-Wireframing
-Testing
-QA etc.

Since UX is such a wide term, here are brief descriptions related job titles and their descriptions:

Art / Creative Director
The main goal is quality control, leadership of other design team, and client communication. 

UX Designer
Studying and researching how people use a site or an app. Giving insight and launching changes for the better (improvements) to UX based on testing results. Sometimes UX designers have or need design or implementation skills. 

UI Designer
Designing and not so about implementation. Really good at design-tools-of-choice with slight HTML and CSS skill. 

Interaction Designer
Mainly design, just like a UI Designer, but with more focus on how things are used and movements.

Web Designer
Designing & implementing the web service / app. Skills would be design-tools-of-choice, HTML, CSS, and e.g. JavaScript.

Front End Developer

Work is focused on HTML, CSS, JavaScript, (and some backend work). Good skills also in the other technologies is expected. This work is not “designing”. Maybe, Software Engineer could also describe the job.




Saturday, 2 January 2016

Visualising Information :: Infographics as Natural Part of Management System?

The sheer amount of data & information has increased and will continue. This will bring challenges to business critical decisions & operations. Companies collect & generate loads of information, which is mostly underused.

Visualising information, i.e. using #Infographics it is more convenient to:
  • Understand the overall big picture
  • Spot deviations
  • Observe trends
  • Present and communicate complex information
  • Optimise business operations
  • Make better decisions

Example: Cloud Storage Review



HBR: Organisations are always looking for people who are curious

Harvard Business Review


https://twitter.com/harvardbiz/status/683252223451750400

What Can We Do Now?

NEW:What Can We Do Now

Our lives happen now (not in the bad past or in the uncertain future).
(in fact, past and future are “just” concepts to understand fourth dimension called time….)

What can you do now? (to go and progress to your goals)

-call XYZ
-email your friend
-search web
-write blog 
-tweet your thoughts
-read book(s) / gather information 
-write notes
-sketch drawing
-open a savings account
-ask advice from your lawyer
-exercise (even in the rain)
….
-relax / stretch your muscles

Answers are simple. But… not easy everytime.

Be grateful. ☀️








Flat Design Example

How PowerPoint Can Used As Graphic Design Tool?

My old example of making graphics/poster by just using basic shapes:


More Life & Speed to iOS App Store


http://lifehacker.com/force-refresh-the-ios-app-store-by-tapping-the-tab-bar-1750465871

New Microsoft iOS App - Selfie App



http://www.pcmag.com/article2/0,2817,2497294,00.asp

The Blast From The Past - part 1

Everyone of us have the history... it's good to make an inventory sometimes...  here's mine auditory history:

https://soundcloud.com/holynoise/spaceage
https://soundcloud.com/holynoise/green-marlboro

... and still want to hear something... ;-) rest of the "publishable" other songs:

https://soundcloud.com/holynoise/

Share and Enjoy, Happy year 2016!




Product Manager vs UX Manager

Product Manager vs UX Lead / Manager?

"I read the news today, oh boy... ,, - the Beatles

From my experience... Product Manager's (PM) job can be divided in practise into two different roles, "personalities" or talents whatsoever. First, you have blank paper or vague idea then starting to concept & specificy and finally to develop the product and go-to-market.

Comparison: UX leader thinks the "artistic" and "creative" side of the product: how does look like, what's the functionality and overall user experience in various touch points. S/he's kind of "architect of the overall product offering".

To simplify; PMs are protecting & launching the creative work of UX managers.

Extremely simplified: UX managers design WHAT people get and Product Managers handle HOW people get that...




Friday, 1 January 2016

Kick-off - Current Workflow

Dear Reader,


This blog will contain many practical thoughts, things, and tips from User Experience, User Interaction, Graphic Design, User Centered Design, Product Management, Marketing, Productivity to Time Management. Pls, if interested, subscribe to my blog newsletter.

How do i work?

This is usually asked question... currently I have tried to streamline and make it simple to manage digital content, waste and distractions...

So, my current work-flow consists of three hardware devices: iMac 27", iPad and iPhone 6S+. So basically I'm using iCloud ecosystem (email, calendar, photos, contacts are in sync). I have tried several other cloud storage services like Dropbox, Sugarsync and OneDrive. 

They all have pros and cons... However, my current setup is purely Apple ecosystem. No special reason for that but that at least works for me.



Favourite Software?


1. For OS X  (Yosemite)

So, my typical day starts with Yosemite's Calendar app and I also use OS X's default Mail app for email. Other key apps are; Wunderlist for tasks and Evernote for notes.
Other software are PowerPoint for slides, Pixelmator for graphics...

Usually i use several type of browsers (Safari, Firefox, Chrome or Opera), no preferences there... Unfortunately every service doesn't work with each browser.

Good audio software for composing; Logic Pro, Renoise and good old open source sample editor Audacity.

If you just want to listen to music i prefer YouTube or Spotify.



2. For iOS (iPad and iPhone)

On iPad and iPhone my favourite email app is Microsoft's Outlook, check it out! It's good.
It's great all-in-one app since it includes email, calendar, files (supports cloud services like OneDrive, Box, Dropbox, GoogleDrive, iCloud) and contacts. Sporadically I use separate calendar app e.g. Sunrise.

Key daily apps are:
  • FB Messenger (some people use that frequently)
  • WhatsApp (my main messaging app)
  • Pinterest for checking ideas and new stuff
  • Scannable (for Evernote) - excellent document scanning app
  • Evernote - writing memos...
  • Kindle (iBooks) - reading ebooks
  • Wunderlist (as in OS X) - task reminders
  • Deezer / Spotify for listening to music
  • Twitter for broadcasting :-)
I'll be back more about those things. Let this be an introduction. Welcome!